B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
140,000,000
140,000,000 -- weekly reach for PRN in-store networks (2009)
PRN in-store networks reach more than 140 million shoppers every week.
- Self-reported executive quote
- Stated as 'more than 140 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
140,000,000
Unit
Count
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PRN
Primary
Tier A
http://www.mediatile.com/news/industry-support-for-PSA-initiative ↗
Source Article
Digital Signage Industry Supports Ad Council and MediaTile PSA Initiative
Original Research
PRN
· Original study ↗
Methodology
Company claim by PRN SVP; stated as 'more than'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PRN in-store networks: 140,000,000 weekly reach. Source: PRN (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prn-instore-network-weekly-shoppers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prn-instore-network-weekly-shoppers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>140,000,000</strong> -- weekly reach for PRN in-store networks<br><small>Source: PRN (2009) · <a href="https://lighthousedata.io/data/prn-instore-network-weekly-shoppers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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