B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- private label share of retail sales for US retail sector (2025)
Private label products account for over 19% of total U.S. retail sales.
- The source specifies 'over 19%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NielsenIQ
Primary
Tier C
https://www.simonassociates.net/how-are-supermarkets-finding-their-blue-ocean-strategy/ ↗
Source Article
How Are Supermarkets Finding Their Blue Ocean Strategy®!
A significant shift has been occurring on grocery store shelves: the rise of private-label or “store-brand” products. Major supermarket chains—from Kroger and Walmart to Aldi and Trader Joe’s—are investing heavily in developing and promoting their own branded items, often at the expense of well-know…
Original Research
NielsenIQ
· Original study ↗
Methodology
NielsenIQ retail sales data, cited by Simon Associates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail sector: 19% private label share of retail sales. Source: NielsenIQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/private-label-us-retail-sales-share
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<blockquote cite="https://lighthousedata.io/data/private-label-us-retail-sales-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- private label share of retail sales for US retail sector<br><small>Source: NielsenIQ (2025) · <a href="https://lighthousedata.io/data/private-label-us-retail-sales-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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