B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
56%
56% -- trust preference rate for printed newspapers (2026)
56% of respondents said they trust printed newspapers more than digital versions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
8,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier B
http://www.allaboutnewspapers.com/print-still-more-trustful-than-digital/ ↗
Source Article
Print still more trustful than digital
Original Research
Kantar
· Original study ↗
Methodology
Kantar survey of 8,000 news consumers in US, UK, France and Brazil
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
printed newspapers: 56% trust preference rate. Source: Kantar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/print-newspaper-trust-56
HTML Embed
<blockquote cite="https://lighthousedata.io/data/print-newspaper-trust-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- trust preference rate for printed newspapers<br><small>Source: Kantar (2026) · <a href="https://lighthousedata.io/data/print-newspaper-trust-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.