B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- cognitive effort reduction for Print media vs digital media (2018)
A study conducted by Canada Post found that paper requires 21% less cognitive effort to process than digital media.
- The exact date and methodology of the Canada Post study are not specified in the blog text.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Canada Post
Primary
Tier C
http://amabaltimore.org/marketing-tips-trends-issues-2018/ ↗
Source Article
Marketing Tips, Trends, and Issues: The 2018 Edition - AMA Baltimore
Blog
A new year is a clean slate. We’ve had a little time off after the year-end push of 2017, and we’re ready to hop back in the saddle to make 2018 productive and prosperous. To help you fine tune your marketing strategy and budgets, we asked a few local agencies to share the tip, trend or issue m…
Original Research
Canada Post
· Original study ↗
Methodology
Study conducted by Canada Post, cited by AMA Baltimore blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Print media vs digital media: 21% cognitive effort reduction. Source: Canada Post (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/print-cognitive-effort-canada-post-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/print-cognitive-effort-canada-post-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- cognitive effort reduction for Print media vs digital media<br><small>Source: Canada Post (2018) · <a href="https://lighthousedata.io/data/print-cognitive-effort-canada-post-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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