B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
70%
70% -- brand recall from print vs online for Print advertising audiences (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moving Targets
Primary
Tier B
https://movingtargets.com/blog/direct-mail/major-brands-direct-mail/ ↗
Source Article
Major Brands Find Value in Direct Mail
In a world of streaming services and digital engagement, why would Amazon and the NFL decide to send a direct mail postcard to promote their service?
In a world of digital overload, printed pieces can help branded messaging stand out from the crowd. The average lifespan of an email is 17 seconds, wh…
Original Research
Moving Targets
· Original study ↗
Methodology
Vendor blog citing unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Print advertising audiences: 70% brand recall from print vs online. Source: Moving Targets (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/print-brand-recall-70
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<blockquote cite="https://lighthousedata.io/data/print-brand-recall-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- brand recall from print vs online for Print advertising audiences<br><small>Source: Moving Targets (2024) · <a href="https://lighthousedata.io/data/print-brand-recall-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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