B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
64%
64% -- likelihood of increasing intent to prescribe for print visual aids in oncology sales reps (2024)
Print visual aids in oncology sales rep interactions result in a 64% likelihood of increasing an MD's intent to prescribe a product.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
60,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZoomRx
Primary
Tier A
https://blog.zoomrx.com/print-vs-digital-visual-aids-in-oncology/ ↗
Source Article
Print vs. Digital Visual Aids in Oncology
Equipping reps with digital visual aids is a time and cost-intensive exercise. Consequently, sales leadership teams find themselves grappling with the questions:
The conventional logic is that digital aids enable sales reps to engage the physician for a longer “lock-in” period, enable more compellin…
Original Research
ZoomRx
· Original study ↗
Methodology
Analysis of 60,000+ oncology-specific MD-reported sales-rep interactions (ZoomRx)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
print visual aids in oncology sales reps: 64% likelihood of increasing intent to prescribe. Source: ZoomRx (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/print-aids-intent-to-prescribe
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<blockquote cite="https://lighthousedata.io/data/print-aids-intent-to-prescribe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- likelihood of increasing intent to prescribe for print visual aids in oncology sales reps<br><small>Source: ZoomRx (2024) · <a href="https://lighthousedata.io/data/print-aids-intent-to-prescribe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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