B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- ad recall difference for print advertising vs digital advertising (2024)
Print ads were remembered 70% more often than digital ads according to a study by Canada Post and True Impact Marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dollcoprint.com
Primary
Tier C
https://dollcoprint.com/2024/07/18/the-science-behind-print-marketings-power/ ↗
Source Article
The Science Behind Print Marketing’s Power - Experience the Dollco Difference
Surprise! There’s a fascinating scientific explanation why print advertising remains a marketing powerhouse. Studies have delved into how our brains respond to different media, revealing we don’t engage with digital content the same way we do with print. The physicality has an indelible impact that …
Original Research
dollcoprint.com
· Original study ↗
Methodology
Vendor blog citing unnamed neuromarketing/media studies comparing print and digital ad recall
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
print advertising vs digital advertising: 70% ad recall difference. Source: dollcoprint.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/print-ads-remembered-70-percent-more
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<blockquote cite="https://lighthousedata.io/data/print-ads-remembered-70-percent-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ad recall difference for print advertising vs digital advertising<br><small>Source: dollcoprint.com (2024) · <a href="https://lighthousedata.io/data/print-ads-remembered-70-percent-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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