B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- print ad recall rate for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
backpocketagency.com
Primary
Tier C
https://backpocketagency.com/the-comeback-of-print-magazines-why-niche-audiences-are-loving-it/ ↗
Source Article
The Comeback of Print Magazines: Why Niche Audiences are Loving It
Original Research
backpocketagency.com
· Original study ↗
Methodology
Secondary citation of unnamed studies comparing print vs digital ad recall; digital comparison value is 44%
Methodology documented
Segmentation
IndustryMedia
Channelprint
Cite this stat
Plain Text
consumers: 75% print ad recall rate. Source: backpocketagency.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/print-ad-recall-75-percent
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<blockquote cite="https://lighthousedata.io/data/print-ad-recall-75-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- print ad recall rate for consumers<br><small>Source: backpocketagency.com (2026) · <a href="https://lighthousedata.io/data/print-ad-recall-75-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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