B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

41%

41% -- visibility lift best method for Princeton GEO benchmark (2024)

2024  · n=10,000  · Princeton (Aggarwal et al.)

The best single Generative Engine Optimization (GEO) method produced a 41% position-adjusted word count visibility lift.

  • Measured as Position-Adjusted Word Count (PAWC) lift across ~10,000 queries on GPT-3.5-turbo
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Attribution: Princeton (Aggarwal et al.) View source
Lighthouse Research Team
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Source verified Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2024
Entity
Princeton GEO benchmark
Sample Size
10,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Princeton (Aggarwal et al.) Primary Tier A
https://turboaudit.ai/ai-search-visibility-audit ↗
Confidence: 32/100 Vintage: 2024 Channel: Deep Crawl
Source Article
AI Visibility Tracking 2026: Tools, Trackers, Monitoring, Methodology | TurboAudit
AI Visibility Tracking 2026: Tools, Trackers & Analytics — The Definitive Guide AI visibility tracking (also called AI visibility tracker, AI brand monitoring, AI brand tracking, or an AI citation tool) monitors how often, how prominently, and how favorably AI engines — ChatGPT (1B+ monthly app user…
Original Research
Princeton (Aggarwal et al.) · Original study ↗

GEO benchmark, ~10,000 queries

Methodology documented
Industrymarketing
Plain Text
Princeton GEO benchmark: 41% visibility lift best method. Source: Princeton (Aggarwal et al.) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/princeton-geo-best-method-lift
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<blockquote cite="https://lighthousedata.io/data/princeton-geo-best-method-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- visibility lift best method for Princeton GEO benchmark<br><small>Source: Princeton (Aggarwal et al.) (2024) · <a href="https://lighthousedata.io/data/princeton-geo-best-method-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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