B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- time shifted viewership share for prime time TV shows (2016)
Prime time shows held 22% of time-shifted viewership according to Nielsen.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2016
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://blog.hollywoodbranded.com/your-entertainment-marketing-strategy-your-brand-and-which-show ↗
Source Article
Your Entertainment Marketing Strategy: Your Brand And Which Show?
Your Entertainment Marketing Strategy: Your Brand And Which Show?
Quick Answer
Hollywood Branded discusses the TV landscape of the popularity of various television show genres for a brand's entertainment marketing strategy.
Genre: Comedy, Drama or Other?
The choice of which television show brands ch…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen data cited by Hollywood Branded
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
prime time TV shows: 22% time shifted viewership share. Source: Nielsen (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/primetime-timeshifted-viewership-22
HTML Embed
<blockquote cite="https://lighthousedata.io/data/primetime-timeshifted-viewership-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- time shifted viewership share for prime time TV shows<br><small>Source: Nielsen (2016) · <a href="https://lighthousedata.io/data/primetime-timeshifted-viewership-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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