B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- platform penetration rate for Amazon Prime Video UK (2023)
Penetration of Amazon Prime Video in the UK stood at 70% during 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BB Media
Primary
Tier A
https://bb.vision/press-releases/amazon-prime-video-launches-the-ads-plan-is-the-uk-the-perfect-fit/ ↗
Source Article
Amazon Prime Video Launches the Ads Plan, is the UK the perfect fit?
Amazon Prime Video Launches the Ads Plan, is the UK the perfect fit?
A comparison between Amazon and Netflix, when they launched the ASVOD plan in UKAmazon Prime Video has just launched its first ASVOD (Ad-Supported Subscription Video on Demand) plan in the UK, currently offering monthly and yearly …
Original Research
BB Media
· Original study ↗
Methodology
BB Media Multiscreens+ data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Prime Video UK: 70% platform penetration rate. Source: BB Media (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-video-uk-penetration-2023
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<blockquote cite="https://lighthousedata.io/data/prime-video-uk-penetration-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- platform penetration rate for Amazon Prime Video UK<br><small>Source: BB Media (2023) · <a href="https://lighthousedata.io/data/prime-video-uk-penetration-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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