B
Evidence Grade B
Graded
under review
Safe to Cite
Current
22%
22% -- advertising price increase for Prima (Czech commercial TV) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Prima / aktv.cz interview
Primary
Tier A
https://www.aktv.cz/en/breakfast-with-nova-and-prima-tv-ceos-on-czechflix-and-licence-fees/ ↗
Source Article
BREAKFAST WITH NOVA AND PRIMA. TV CEOS ON CZECHFLIX AND LICENCE FEES
Original Research
Prima / aktv.cz interview
· Original study ↗
Methodology
Statement by Prima CEO Marek Singer in interview; announced price increase for next year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Prima (Czech commercial TV): 22% advertising price increase. Source: Prima / aktv.cz interview (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prima-ad-price-increase-22-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prima-ad-price-increase-22-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- advertising price increase for Prima (Czech commercial TV)<br><small>Source: Prima / aktv.cz interview (2026) · <a href="https://lighthousedata.io/data/prima-ad-price-increase-22-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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