B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- bounce rate reduction for Optimizely's pricing page (Q1 2026)
Resolving decision hesitation identified through journey analysis reduced bounce by 10% on Optimizely's pricing page.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Optimizely
Primary
Tier B
https://www.optimizely.com/de/insights/blog/dear-content-marketing-leaders/ ↗
Source Article
Dear content marketing leaders
The weight of every page we keep
On what survives, what holds its meaning, and what you are willing to stand behind
Three months in, I feel the weight of every page we choose to keep.
Julianne DeVincenzo
Feb 19, 2026
Optimizely's Director of Content shares insights on AI's impact on content operatio…
Original Research
Optimizely
· Original study ↗
Methodology
Journey analysis and resolving decision hesitation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Optimizely's pricing page: 10% bounce rate reduction. Source: Optimizely (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pricing-page-improvement-optimizely
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<blockquote cite="https://lighthousedata.io/data/pricing-page-improvement-optimizely" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- bounce rate reduction for Optimizely's pricing page<br><small>Source: Optimizely (Q1 2026) · <a href="https://lighthousedata.io/data/pricing-page-improvement-optimizely" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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