B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- share of guests influenced by pricing for hotel guests (2023)
In a 2023 survey of 500 hotel guests, 72% indicated that pricing significantly influenced their booking decision.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
betterthisworld.com
Primary
Tier C
https://betterthisworld.com/entrepreneurs/from-empty-rooms-to-lost-revenue-the-high-cost-of-poor-pri… ↗
Source Article
From Empty Rooms to Lost Revenue: The High Cost of Poor Pricing Decisions
Original Research
betterthisworld.com
· Original study ↗
Methodology
Survey of 500 hotel guests
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel guests: 72% share of guests influenced by pricing. Source: betterthisworld.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pricing-influence-booking-decision-2023
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<blockquote cite="https://lighthousedata.io/data/pricing-influence-booking-decision-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of guests influenced by pricing for hotel guests<br><small>Source: betterthisworld.com (2023) · <a href="https://lighthousedata.io/data/pricing-influence-booking-decision-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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