B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- competitor blame rate for companies in price wars (2026)
90 percent of companies blame their competitors for starting price wars.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
antoinebuteau.com
Primary
Tier C
https://www.antoinebuteau.com/don-t-price-the-product-product-the-price-book-summary/ ↗
Source Article
Don't Price the Product; Product the Price: Book Summary
Original Research
antoinebuteau.com
· Original study ↗
Methodology
Book summary citing research figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies in price wars: 90% competitor blame rate. Source: antoinebuteau.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/price-war-competitor-blame-90
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<blockquote cite="https://lighthousedata.io/data/price-war-competitor-blame-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- competitor blame rate for companies in price wars<br><small>Source: antoinebuteau.com (2026) · <a href="https://lighthousedata.io/data/price-war-competitor-blame-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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