B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
82%
82% -- share of consumers valuing price transparency for restaurant consumers (2024)
82% of consumers say price transparency is important or very important when choosing restaurants, according to National Restaurant Association 2024 consumer research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Restaurant Association
Primary
Tier C
https://getplace.io/blog/big-mac-costs-gap ↗
Source Article
The same Big Mac costs 47% more across the street | Getplace
The Hidden Price Gap: Why the Same Big Mac Costs 47% More Across the Street
Here's what most people don't realize: the price of that same Big Mac can vary wildly not just between countries, but within the same city, on the same day, from the same brand.
You probably think you know what a Big Mac cos…
Original Research
National Restaurant Association
· Original study ↗
Methodology
National Restaurant Association 2024 consumer research, as cited; up from 68% in 2019
Methodology documented
Segmentation
IndustryHospitality
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
restaurant consumers: 82% share of consumers valuing price transparency. Source: National Restaurant Association (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/price-transparency-importance-restaurants-2024
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<blockquote cite="https://lighthousedata.io/data/price-transparency-importance-restaurants-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of consumers valuing price transparency for restaurant consumers<br><small>Source: National Restaurant Association (2024) · <a href="https://lighthousedata.io/data/price-transparency-importance-restaurants-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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