B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
76%
76% -- share of consumers ranking price as impactful purchase factor for US food and beverage consumers (2024)
76% of American consumers rank price as an impactful factor in their food and beverage purchase decisions in 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
3,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
International Food Information Council (IFIC)
Primary
Tier A
https://berryondairy.blogspot.com/2024/06/review-2024-food-and-health-survey-from.html ↗
Source Article
Review the 2024 Food and Health Survey from IFIC through a dairy marketing lens.
Original Research
International Food Information Council (IFIC)
· Original study ↗
Methodology
IFIC 2024 Food and Health Survey
Methodology documented
Segmentation
IndustryFood and Beverage
RegionUS
Channelcontent
Cite this stat
Plain Text
US food and beverage consumers: 76% share of consumers ranking price as impactful purchase factor. Source: International Food Information Council (IFIC) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/price-purchase-decision-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/price-purchase-decision-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of consumers ranking price as impactful purchase factor for US food and beverage consumers<br><small>Source: International Food Information Council (IFIC) (2024) · <a href="https://lighthousedata.io/data/price-purchase-decision-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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