B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74.2%
74.2% -- expert share price decisive purchase factor for Consumer purchase decisions (2025)
In 2025, 74.2% of industry experts surveyed stated that price remains the decisive factor in consumer purchase decisions.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://amask.sk/advertising-in-2030-spotreba-commerce/ ↗
Source Article
Advertising in 2030: Prečo sa spotreba a commerce nemenia tak rýchlo
Štúdia Advertising in 2030 od WPP Media ukazuje, že napriek technologickému pokroku sa spotrebiteľské správanie mení pomalšie, než sa očakávalo. Experti sa zhodujú, že do roku 2030 budú stále dominovať tradičné zariadenia, cenová citlivosť a osvedčené obchodné modely, zatiaľ čo radikálne scenáre zos…
Original Research
WPP Media
· Original study ↗
Methodology
Expert survey, WPP Media 'Advertising in 2030' study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumer purchase decisions: 74.2% expert share price decisive purchase factor. Source: WPP Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/price-over-sustainability-experts-2025
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<blockquote cite="https://lighthousedata.io/data/price-over-sustainability-experts-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74.2%</strong> -- expert share price decisive purchase factor for Consumer purchase decisions<br><small>Source: WPP Media (2025) · <a href="https://lighthousedata.io/data/price-over-sustainability-experts-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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