B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- average ticket size increase for restaurants removing currency symbols from menu prices (2025)
Restaurants see a 5% to 10% increase in average ticket size when omitting currency symbols from menu pricing.
- Reported as a range (5–10%)
- Based on observational formatting changes
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Peppr
Primary
Tier B
https://peppr.com/blog/how-to-increase-restaurant-sales-without-advertising ↗
Source Article
How to Increase Restaurant Sales Without Advertising - Peppr POS
Growth
May 23, 2025
Boost restaurant profits 10-15% without ads. Menu engineering, POS upgrades & loyalty programs that drive growth on any budget. 4-week action plan included.
Running a restaurant in 2025 feels like an uphill battle. You're dealing with rising labor costs, economic headwinds, and t…
Original Research
Peppr
· Original study ↗
Methodology
Range 5-10%; midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
restaurants removing currency symbols from menu prices: 5% average ticket size increase. Source: Peppr (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/price-format-ticket-size-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/price-format-ticket-size-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- average ticket size increase for restaurants removing currency symbols from menu prices<br><small>Source: Peppr (2025) · <a href="https://lighthousedata.io/data/price-format-ticket-size-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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