B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- media mentions lift for press releases with properly categorized keywords (2025)
Press releases with properly categorized keywords generate 25% more media mentions.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fractl
Primary
Tier C
https://applaunchpartners.com/launch-press-release-secrets-for-indie-devs/ ↗
Source Article
Indie Dev Press Releases: Get Media Coverage Now
Original Research
Fractl
· Original study ↗
Methodology
Cited as a 2025 study by Fractl; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
press releases with properly categorized keywords: 25% media mentions lift. Source: Fractl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/press-release-keyword-categorization-media-mentions
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<blockquote cite="https://lighthousedata.io/data/press-release-keyword-categorization-media-mentions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- media mentions lift for press releases with properly categorized keywords<br><small>Source: Fractl (2025) · <a href="https://lighthousedata.io/data/press-release-keyword-categorization-media-mentions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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