B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- share of preorders placed first day for product preorders (2025)
28% of all preorders for a product are placed on the first day of preorder availability.
- Preorder availability is usually set between 4-6 months before actual release
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ScaleFast
Primary
Tier C
https://timesact.com/blog/how-to-run-an-effective-preorder-strategy/ ↗
Source Article
How to Run an Effective Preorder Strategy
News › Pre-Order
How to Run an Effective Preorder Strategy
Did you ever feel the sting of telling a customer, “Sorry, we’re out of stock”? Or have you wondered how to create hype for a new product launch? In this article, we’ll talk about a savvy marketing tactic that will create hype around your pr…
Original Research
ScaleFast
· Original study ↗
Methodology
Cited from ScaleFast research
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
product preorders: 28% share of preorders placed first day. Source: ScaleFast (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/preorders-first-day-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/preorders-first-day-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- share of preorders placed first day for product preorders<br><small>Source: ScaleFast (2025) · <a href="https://lighthousedata.io/data/preorders-first-day-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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