B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- consumer sentiment clear communication importance for US consumers (pre-order experience) (2025)
78% of consumers state that clear and transparent communication is the most important factor in a positive pre-order experience.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Consumer Reports National Research Center
Primary
Tier C
https://applaunchpartners.com/pre-order-pitfalls-avoid-these-costly-mistakes/ ↗
Source Article
Pre
Original Research
Consumer Reports National Research Center
· Original study ↗
Methodology
Cited 2025 study by Consumer Reports National Research Center; survey details not provided in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers (pre-order experience): 78% consumer sentiment clear communication importance. Source: Consumer Reports National Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/preorder-clear-communication-consumers-2025
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<blockquote cite="https://lighthousedata.io/data/preorder-clear-communication-consumers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumer sentiment clear communication importance for US consumers (pre-order experience)<br><small>Source: Consumer Reports National Research Center (2025) · <a href="https://lighthousedata.io/data/preorder-clear-communication-consumers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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