B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

20%

20% -- consumers willing to pay premium for green deliveries for e-consumers in Europe, US, Canada (2023)

Name: Consumers Willing To Pay Premium For Green Deliveries Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2023 · n=8,000 · Descartes

20% of e-consumers across Europe, the U.S., and Canada would pay a premium for green deliveries.

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Attribution: Descartes View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2023

Entity

e-consumers in Europe, US, Canada

Sample Size

8,000

Geography

US, Europe, Canada

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Descartes Primary Tier B

https://www.bigblue.co/blog/customer-expectations-for-bfcm-2023 ↗

Confidence: 28/100 Vintage: 2023 Channel: Common Crawl

Source Article

Customer Expectations For BFCM 2026

Original Research

Descartes · Original study ↗

Methodology

Descartes survey of 8,000 e-consumers

Methodology documented

Segmentation

Industrymarketing RegionUS, Europe, Canada RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

e-consumers in Europe, US, Canada: 20% consumers willing to pay premium for green deliveries. Source: Descartes (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/premium-green-deliveries-descartes

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<blockquote cite="https://lighthousedata.io/data/premium-green-deliveries-descartes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- consumers willing to pay premium for green deliveries for e-consumers in Europe, US, Canada<br><small>Source: Descartes (2023) · <a href="https://lighthousedata.io/data/premium-green-deliveries-descartes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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