B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- preference for native ads vs banner ads for internet users (2016)
53% of internet users say they would rather look at a native ad than a banner ad.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2016
Entity
Geography
South Africa
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://flume.co.za/lets-go-native/ ↗
Source Article
Native Advertising: Let’s Go Native | Flume
If you’re anything like me, scrolling through your Instagram feed of late can be a really annoying process. I’m not [just] talking about those selfies for no reason with an inspirational quote, but more specifically Instagram ads and promoted posts. Although many of us like to post random photos fro…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot article by Buscemi, J. 2016
Methodology documented
Segmentation
IndustryMedia
RegionSouth Africa
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
internet users: 53% preference for native ads vs banner ads. Source: HubSpot (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prefer-native-ad-over-banner
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prefer-native-ad-over-banner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- preference for native ads vs banner ads for internet users<br><small>Source: HubSpot (2016) · <a href="https://lighthousedata.io/data/prefer-native-ad-over-banner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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