B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- increase in session attendance for Attendees who made pre-event connections (2025)
Attendees who made pre-event connections attended 30% more sessions than those who did not according to Whova's 2025 Event Engagement Study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whova
Primary
Tier C
https://www.all-along.com/field-notes/pre-event-networking ↗
Source Article
Why your event networking should start before day one
Why your event networking should start before day one
Attendees who use pre-event information to plan who to meet are 3.2 times more likely to rate an event highly valuable (Freeman, 2025).
Co-founder and Product Lead, All Along
Pre-event networking works in three phases: research six to four weeks …
Original Research
Whova
· Original study ↗
Methodology
Cited from Whova 2025 Event Engagement Study; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Attendees who made pre-event connections: 30% increase in session attendance. Source: Whova (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pre-event-connections-session-attendance
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<blockquote cite="https://lighthousedata.io/data/pre-event-connections-session-attendance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- increase in session attendance for Attendees who made pre-event connections<br><small>Source: Whova (2025) · <a href="https://lighthousedata.io/data/pre-event-connections-session-attendance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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