B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- biggest challenge percentage for PR teams (2026)

Name: Biggest Challenge Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2026 · n=600 · Cision

60% of PR teams cite the rapidly shifting media landscape as their biggest challenge.

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Attribution: Cision View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

PR teams

Sample Size

600

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Cision Primary Tier B

https://tigglobalpr.com/competitive-analysis/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Competitive Analysis - TIG Global PR

Know Exactly Where You Stand and Where They're Vulnerable In AV and consumer technology, the difference between a category leader and a also-ran is often a matter of narrative. TIG's competitive analysis tells you who's winning the story, why, and precisely what it will take to change it. Start a Co…

Original Research

Cision · Original study ↗

Methodology

Cision Inside PR 2026 survey of ~600 PR professionals

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers

Cite this stat

Plain Text

PR teams: 60% biggest challenge percentage. Source: Cision (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-teams-media-landscape-challenge-2026

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<blockquote cite="https://lighthousedata.io/data/pr-teams-media-landscape-challenge-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- biggest challenge percentage for PR teams<br><small>Source: Cision (2026) · <a href="https://lighthousedata.io/data/pr-teams-media-landscape-challenge-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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