B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- responsible for 3 kpis for PR professionals (2021)
32% of PR professionals said they were responsible for 3 KPIs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,618
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier B
https://bigfishpr.com/blog-bigtakeaways-from-muck-racks-state-of-public-relations-survey/ ↗
Source Article
BLOG: BIG Takeaways from Muck Rack’s State of Public Relations Survey - BIG FISH PR
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack State of PR survey
Methodology documented
Segmentation
IndustryPR & Communications
RegionNorth America
RolePR Professionals
Channelcontent
Cite this stat
Plain Text
PR professionals: 32% responsible for 3 kpis. Source: Muck Rack (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-pros-three-kpis-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pr-pros-three-kpis-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- responsible for 3 kpis for PR professionals<br><small>Source: Muck Rack (2021) · <a href="https://lighthousedata.io/data/pr-pros-three-kpis-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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