B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- daily media monitoring tool usage rate for digital PR specialists (2025)
Over 50% of digital PR specialists use media monitoring tools and databases daily to track coverage.
- Source states 'over 50%'
- Secondary source cited without primary study details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
brightvalleymarketing.com
Primary
Tier C
https://brightvalleymarketing.com/digital-pr-in-2025-key-stats-trends-and-insights/ ↗
Source Article
Digital PR in 2025: Key Stats, Trends, and Insights ⋆ Bright Valley Marketing
In today’s digital world, securing high-authority media coverage is key to brand success.
With over a decade of experience in Digital PR, Bright Valley Marketing has helped brands earn top-tier backlinks, strengthen their online presence, and improve search rankings through strategic media outreach.…
Original Research
brightvalleymarketing.com
· Original study ↗
Methodology
Survey data; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital PR specialists: 50% daily media monitoring tool usage rate. Source: brightvalleymarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-pros-media-monitoring-daily-2025
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<blockquote cite="https://lighthousedata.io/data/pr-pros-media-monitoring-daily-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- daily media monitoring tool usage rate for digital PR specialists<br><small>Source: brightvalleymarketing.com (2025) · <a href="https://lighthousedata.io/data/pr-pros-media-monitoring-daily-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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