B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- increased difficulty rate for PR professionals (2025)
72% of PR professionals say it is more challenging to get results from digital PR in 2025 than in 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
brightvalleymarketing.com
Primary
Tier C
https://brightvalleymarketing.com/digital-pr-in-2025-key-stats-trends-and-insights/ ↗
Source Article
Digital PR in 2025: Key Stats, Trends, and Insights ⋆ Bright Valley Marketing
In today’s digital world, securing high-authority media coverage is key to brand success.
With over a decade of experience in Digital PR, Bright Valley Marketing has helped brands earn top-tier backlinks, strengthen their online presence, and improve search rankings through strategic media outreach.…
Original Research
brightvalleymarketing.com
· Original study ↗
Methodology
Survey of PR professionals; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR professionals: 72% increased difficulty rate. Source: brightvalleymarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-pros-harder-results-2025-vs-2024
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<blockquote cite="https://lighthousedata.io/data/pr-pros-harder-results-2025-vs-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- increased difficulty rate for PR professionals<br><small>Source: brightvalleymarketing.com (2025) · <a href="https://lighthousedata.io/data/pr-pros-harder-results-2025-vs-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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