B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- technology impact expectation rate for PR managers (2023)
22% of PR managers/executives expect new technologies to have the greatest impact in the area of measurement and analysis.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PRovoke Media & Opinium
Primary
Tier A
https://agcommtech.de/en/2024/02/05/provoke-media-opinium-world-pr-report/ ↗
Source Article
PRovoke Media & Opinium: World PR Report - AG CommTech
- 5. February 2024
- Posted by: Die Redaktion
- Category: READING TIPS
PRovoke Media & Opinium: World PR Report
Produced annually, the World PR Report is an authoritative survey of senior PR executives and directors, providing insights into growth, investment, technology, ethics, mental health, dive…
Original Research
PRovoke Media & Opinium
· Original study ↗
Methodology
Survey of 300 PR executives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR managers: 22% technology impact expectation rate. Source: PRovoke Media & Opinium (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-managers-measurement-analysis-impact-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pr-managers-measurement-analysis-impact-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- technology impact expectation rate for PR managers<br><small>Source: PRovoke Media & Opinium (2023) · <a href="https://lighthousedata.io/data/pr-managers-measurement-analysis-impact-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.