B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13%
13% -- highly integrated operations rate for PR professionals (2026)
According to a 2026 PRSA survey, only 13% of PR professionals report having highly integrated operations.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PRSA
Primary
Tier C
https://www.shadow.inc/resources/shadow-vs-meltwater ↗
Source Article
Shadow vs. Meltwater for PR Agencies (2026 Comparison)
By Jessen Gibbs, CEO, Shadow
Last updated: April 2026
Meltwater and Shadow serve PR agencies, but they solve fundamentally different problems. Meltwater is a media intelligence platform: monitoring, social listening, analytics, and journalist database. Shadow is a PR operating system: intelligence, …
Original Research
PRSA
· Original study ↗
Methodology
PRSA 2026 survey as cited by Shadow comparison page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR professionals: 13% highly integrated operations rate. Source: PRSA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-highly-integrated-operations-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pr-highly-integrated-operations-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- highly integrated operations rate for PR professionals<br><small>Source: PRSA (2026) · <a href="https://lighthousedata.io/data/pr-highly-integrated-operations-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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