B
Evidence Grade B
Graded
under review
Safe to Cite
Current
76%
76% -- share of executives valuing skill for PR executives (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bamepr.com
Primary
Tier C
https://www.bamepr.com/youre-hired-finding-the-right-pr-talent/ ↗
Source Article
You’re Hired! Finding the Right PR Talent
Original Research
bamepr.com
· Original study ↗
Methodology
Survey of executives on PR hiring skills; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 89% | |
| 2026 (current) | 76% | -14.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR executives: 76% share of executives valuing skill. Source: bamepr.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-executives-value-social-media-76
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<blockquote cite="https://lighthousedata.io/data/pr-executives-value-social-media-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of executives valuing skill for PR executives<br><small>Source: bamepr.com (2026) · <a href="https://lighthousedata.io/data/pr-executives-value-social-media-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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