B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- skill priority rate for PR executives (2023)
45% of surveyed PR executives ranked 'mastering AI tools' in their top 3 most important skills for the future.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PRovoke Media & Opinium
Primary
Tier A
https://agcommtech.de/en/2024/02/05/provoke-media-opinium-world-pr-report/ ↗
Source Article
PRovoke Media & Opinium: World PR Report - AG CommTech
- 5. February 2024
- Posted by: Die Redaktion
- Category: READING TIPS
PRovoke Media & Opinium: World PR Report
Produced annually, the World PR Report is an authoritative survey of senior PR executives and directors, providing insights into growth, investment, technology, ethics, mental health, dive…
Original Research
PRovoke Media & Opinium
· Original study ↗
Methodology
Survey of 300 PR executives; 'mastering AI tools' ranked top-3 future skill
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 45% | |
| 2023 (current) | 42% | -6.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR executives: 45% skill priority rate. Source: PRovoke Media & Opinium (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-execs-mastering-ai-tools-top-skill-2023
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<blockquote cite="https://lighthousedata.io/data/pr-execs-mastering-ai-tools-top-skill-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- skill priority rate for PR executives<br><small>Source: PRovoke Media & Opinium (2023) · <a href="https://lighthousedata.io/data/pr-execs-mastering-ai-tools-top-skill-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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