B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- technology application priority rate for PR executives (2023)
55% of PR executives identified 'more efficient working' as the most important application of new technologies.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PRovoke Media & Opinium
Primary
Tier A
https://agcommtech.de/en/2024/02/05/provoke-media-opinium-world-pr-report/ ↗
Source Article
PRovoke Media & Opinium: World PR Report - AG CommTech
- 5. February 2024
- Posted by: Die Redaktion
- Category: READING TIPS
PRovoke Media & Opinium: World PR Report
Produced annually, the World PR Report is an authoritative survey of senior PR executives and directors, providing insights into growth, investment, technology, ethics, mental health, dive…
Original Research
PRovoke Media & Opinium
· Original study ↗
Methodology
Survey of 300 PR executives; up from 40% previous year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR executives: 55% technology application priority rate. Source: PRovoke Media & Opinium (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-execs-efficient-working-tech-application-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pr-execs-efficient-working-tech-application-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- technology application priority rate for PR executives<br><small>Source: PRovoke Media & Opinium (2023) · <a href="https://lighthousedata.io/data/pr-execs-efficient-working-tech-application-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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