B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- positive sentiment rate for successful PR campaigns (2025)
Industry data suggests that successful PR campaigns often achieve 70% to 80% positive sentiment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigdriftmarketing.com
Primary
Tier C
https://www.bigdriftmarketing.com/post/checklist-measuring-pr-campaign-success ↗
Source Article
Checklist For Measuring PR Campaign Success
Original Research
bigdriftmarketing.com
· Original study ↗
Methodology
Range 70-80%; midpoint used. Industry data cited from referenced source [4].
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
successful PR campaigns: 70% positive sentiment rate. Source: bigdriftmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-campaign-positive-sentiment-benchmark
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<blockquote cite="https://lighthousedata.io/data/pr-campaign-positive-sentiment-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- positive sentiment rate for successful PR campaigns<br><small>Source: bigdriftmarketing.com (2025) · <a href="https://lighthousedata.io/data/pr-campaign-positive-sentiment-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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