92% -- search roi increase for integrated PPC + SEO strategy (2025)

Name: Search ROI Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2025 · Google

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

92%

Unit

Percentage

Data Vintage

2025

Entity

integrated PPC + SEO strategy

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Google Primary Tier B

https://seology.ai/blog/ppc-seo-integration-strategy ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

PPC & SEO Integration Strategy: 15 Tactics to Combine Paid &

PPC & SEO Integration Strategy: 15 Tactics to Combine Paid & Organic for 92% Higher ROI Integrating PPC and SEO increases total search ROI by 92% vs. running channels separately (Google study). Most marketers treat paid and organic as separate silos, missing massive synergies in data sharing, SERP d…

Original Research

Google · Original study ↗

Methodology

Google study analyzing millions of search queries comparing integrated vs. siloed PPC/SEO

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

integrated PPC + SEO strategy: 92% search roi increase. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-seo-integration-roi-92

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<blockquote cite="https://lighthousedata.io/data/ppc-seo-integration-roi-92" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- search roi increase for integrated PPC + SEO strategy<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/ppc-seo-integration-roi-92" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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