B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8x
8x -- campaign roi for The MediaShop's Powerade 'The Chosen One' campaign for Coca-Cola (2010 World Cup) (2010)
The MediaShop achieved an 8:1 return on investment for Coca-Cola's Powerade 'The Chosen One' campaign during the 2010 World Cup.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8x
Unit
Ratio
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The MediaShop
Primary
Tier B
https://advantagemagazine.co.za/mediashop’s-innovation-wins-international-accolade/ ↗
Source Article
MediaShop’s innovation wins international accolade
Original Research
The MediaShop
· Original study ↗
Methodology
Agency self-reported campaign ROI; campaign ran across multiple media channels during the 2010 World Cup
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The MediaShop's Powerade 'The Chosen One' campaign for Coca-Cola (2010 World Cup): 8x campaign roi. Source: The MediaShop (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/powerade-worldcup-campaign-roi
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<blockquote cite="https://lighthousedata.io/data/powerade-worldcup-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8x</strong> -- campaign roi for The MediaShop's Powerade 'The Chosen One' campaign for Coca-Cola (2010 World Cup)<br><small>Source: The MediaShop (2010) · <a href="https://lighthousedata.io/data/powerade-worldcup-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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