B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17 days
17 days -- direct mail in home duration for Direct mail postcards (2025)
A direct mail postcard stays in the home for an average of 17 days.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17 days
Unit
Duration Days
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ANA/DMA
Primary
Tier B
https://birdseyepost.com/blog/direct-mail-cac-vs-paid ↗
Source Article
Direct Mail CAC vs. Paid Social for CPG: A Benchmark Comparison
Original Research
ANA/DMA
· Original study ↗
Methodology
ANA/DMA 2025 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Direct mail postcards: 17 days direct mail in home duration. Source: ANA/DMA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/postcard-lifespan-17-days
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<blockquote cite="https://lighthousedata.io/data/postcard-lifespan-17-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17 days</strong> -- direct mail in home duration for Direct mail postcards<br><small>Source: ANA/DMA (2025) · <a href="https://lighthousedata.io/data/postcard-lifespan-17-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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