B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.55%
34.55% -- average additional post black friday discount for US retail products that dropped after Black Friday (2025-12)
For the 111 products that dropped in price post-Black Friday, shoppers saved an average additional discount of 34.55%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.55%
Unit
Percentage
Data Vintage
2025-12
Entity
Sample Size
111
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Decodo
Primary
Tier A
https://decodo.com/blog/post-black-friday-us-shopping ↗
Source Article
How Post-Black Friday Price Swings Are Changing US Holiday Shopping
How Post-Black Friday Price Swings Are Changing US Holiday Shopping
The morning after Black Friday, Sarah Chen had buyer's remorse. She'd grabbed a skincare set from Ulta on Friday for $14, thinking she'd scored a deal. But by Monday, she watched the same product drop to $12. By Wednesday, it hit $1…
Original Research
Decodo
· Original study ↗
Methodology
Decodo price tracking analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail products that dropped after Black Friday: 34.55% average additional post black friday discount. Source: Decodo (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/post-black-friday-additional-discount-2025
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<blockquote cite="https://lighthousedata.io/data/post-black-friday-additional-discount-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.55%</strong> -- average additional post black friday discount for US retail products that dropped after Black Friday<br><small>Source: Decodo (2025-12) · <a href="https://lighthousedata.io/data/post-black-friday-additional-discount-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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