B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- consumer interaction lift for on-trade POSM (point-of-sale marketing materials) (2025)
POSM in the on-trade can increase consumer interaction by over 40%.
- Source text states 'over 40%'
- Attributed to Kantar without study details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier C
https://merchandeffect.com/projects/ink-gin ↗
Source Article
Ink Gin - Merch & Effect portfolio
In the crowded nightlife scene, where visual noise is constant and attention spans short, standing out demands more than just good liquid, it takes a brand world worth stepping into. For a gin as distinct as this one, with its signature indigo hue and art-forward ethos, POSM isn’t just promotional, …
Original Research
Kantar
· Original study ↗
Methodology
Cited by Merch & Effect as sourced from Kantar; original Kantar study not linked. 'Over 40%' treated as 40% minimum.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
on-trade POSM (point-of-sale marketing materials): 40% consumer interaction lift. Source: Kantar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/posm-consumer-interaction-lift-on-trade
HTML Embed
<blockquote cite="https://lighthousedata.io/data/posm-consumer-interaction-lift-on-trade" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- consumer interaction lift for on-trade POSM (point-of-sale marketing materials)<br><small>Source: Kantar (2025) · <a href="https://lighthousedata.io/data/posm-consumer-interaction-lift-on-trade" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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