B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- consumers trusting local business more with positive reviews for consumers (2025)
72% of people report that positive reviews increase their trust in a local business.
- Citing secondary research without naming the primary study or methodology
Lighthouse Research Team
Last verified:
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Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How to Write a Good Google Review: A Beginners Guide
Leaving a Google Review on a Google My Business profile or browsing through search results is more than just sharing your experience—it's a powerful way to shape the online reputation of local businesses. Whether you're praising a favorite restaurant or offering feedback on a service, your review ca…
Methodology
Blog citing unnamed survey research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% consumers trusting local business more with positive reviews. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/positive-reviews-trust-local-business-72
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<blockquote cite="https://lighthousedata.io/data/positive-reviews-trust-local-business-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumers trusting local business more with positive reviews for consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/positive-reviews-trust-local-business-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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