B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- consumer sentiment trust rate for local business consumers (2025)
52% of consumers surveyed by Search Engine Land stated that positive reviews made them trust a local business more.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier C
https://www.mara-solutions.com/post/google-maps-marketing ↗
Source Article
Google Maps Marketing: Unlock Your Business Potential with This Ultimate Guide
How can Google Maps help your business?
Google Maps allow local business to connect with customers within their location. Google Maps marketing should be part of your digital marketing strategy if you are a local business as it is a powerful way for businesses of all sizes to increase visibility and…
Original Research
Search Engine Land
· Original study ↗
Methodology
Survey cited via Search Engine Land
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
local business consumers: 52% consumer sentiment trust rate. Source: Search Engine Land (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/positive-reviews-trust-local-business-52
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<blockquote cite="https://lighthousedata.io/data/positive-reviews-trust-local-business-52" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- consumer sentiment trust rate for local business consumers<br><small>Source: Search Engine Land (2025) · <a href="https://lighthousedata.io/data/positive-reviews-trust-local-business-52" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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