B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
73%
73% -- consumers trusting local business more due to positive reviews for consumers (2025)
73% of consumers say positive reviews made them trust a local business more.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
infinix360.com
Primary
Tier C
https://www.infinix360.com/how-positive-google-reviews-impact-your-brands-growth/ ↗
Source Article
How Positive Google Reviews Impact Your Brand’s Growth
Online reviews have become a go-to resource for customers when you are searching for a cozy cafe, a reliable mechanic or a new place to dine. Have you eve00r thought about why positive reviews hold so much weight? Let’s go into the power of these reviews and how they can help many businesses grow.
T…
Original Research
infinix360.com
· Original study ↗
Methodology
Cited in article without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 73% consumers trusting local business more due to positive reviews. Source: infinix360.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/positive-reviews-trust-local-business
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<blockquote cite="https://lighthousedata.io/data/positive-reviews-trust-local-business" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumers trusting local business more due to positive reviews for consumers<br><small>Source: infinix360.com (2025) · <a href="https://lighthousedata.io/data/positive-reviews-trust-local-business" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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