B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- consumers more likely to use business with positive reviews for consumers evaluating local businesses (2025)
91% of consumers say positive reviews make them more likely to use a business.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://www.secondlifecareers.com/post/boost-your-local-business-visibility-with-google-business-and… ↗
Source Article
Boost Your Local Business Visibility with Google Business and Google Search
Boost Your Local Business Visibility with Google Business and Google Search
In today’s digital age, a strong online presence is essential for businesses, particularly those focused on serving local communities. Google My Business (GMB) and Google Search are two of the most powerful tools that can en…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited from BrightLocal research
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers evaluating local businesses: 91% consumers more likely to use business with positive reviews. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/positive-reviews-influence-91pct
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<blockquote cite="https://lighthousedata.io/data/positive-reviews-influence-91pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumers more likely to use business with positive reviews for consumers evaluating local businesses<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/positive-reviews-influence-91pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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