B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12
12 -- positive experiences to offset one negative for brands (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
astutesolutions.com
Primary
Tier C
https://astutesolutions.com/cxm/customer-engagement-software ↗
Source Article
Customer Engagement Software
Original Research
astutesolutions.com
· Original study ↗
Methodology
Vendor-cited research statistic; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 12 positive experiences to offset one negative. Source: astutesolutions.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/positive-experiences-offset-negative
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<blockquote cite="https://lighthousedata.io/data/positive-experiences-offset-negative" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- positive experiences to offset one negative for brands<br><small>Source: astutesolutions.com (2026) · <a href="https://lighthousedata.io/data/positive-experiences-offset-negative" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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