B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
27%
27% -- position one click through rate for Google Search (2026)
Position one search results historically captured a 27% CTR on queries before dropping due to AI features.
- Part of a baseline range of 27-35% prior to or outside of AI feature suppression
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SISTRIX
Primary
Tier C
https://aeoauditai.com/blog/50k-seo-budget-ai-search-impact-2026 ↗
Source Article
I Spent $50K on SEO - Here's What AI Search Changed in 2026 | AeoAudit
I Spent $50K on SEO in 2025 - Here's What AI Search Changed in 2026
My B2B SaaS traffic dropped 34% despite ranking #1. Position one CTR fell from 27% to 11%. Here's the brutal truth about what worked, what failed, and how I recovered using AEO. Real numbers, real lessons. Free audit at aeoauditai.c…
Original Research
SISTRIX
· Original study ↗
Methodology
SISTRIX data on position one CTR decline, cited secondarily by blog author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 27% position one click through rate. Source: SISTRIX (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/position-one-ctr-drop-ai-search
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<blockquote cite="https://lighthousedata.io/data/position-one-ctr-drop-ai-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- position one click through rate for Google Search<br><small>Source: SISTRIX (2026) · <a href="https://lighthousedata.io/data/position-one-ctr-drop-ai-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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