B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- attribution credit weights for Position-based attribution model (2025)
In a position-based (U-shaped) attribution model, 40% of revenue credit is attributed to the first touchpoint and 40% to the last touchpoint.
- Theoretical description of the standard U-shaped attribution model definition rather than empirical benchmark data
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
yocto.agency
Primary
Tier B
https://yocto.agency/the-truth-about-klaviyos-attribution-window/ ↗
Source Article
The Truth About Klaviyo's Attribution Window
Today, we’re telling the truth about Klaviyo’s attribution window. We’ll keep it simple and to the point. Klaviyo’s approach is transparent, flexible, and fair. Their technology gives you control over how you measure success in ways most other ESPs can’t (or prefer not to).
Let’s dive right into it.…
Original Research
yocto.agency
· Original study ↗
Methodology
Standard definition of the U-shaped/position-based attribution model
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Position-based attribution model: 40% attribution credit weights. Source: yocto.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/position-based-attribution-weights
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<blockquote cite="https://lighthousedata.io/data/position-based-attribution-weights" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- attribution credit weights for Position-based attribution model<br><small>Source: yocto.agency (2025) · <a href="https://lighthousedata.io/data/position-based-attribution-weights" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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