70% -- share of purchase decisions made at point of sale for Consumer goods shoppers (2026)

Name: Share Of Purchase Decisions Made At Point Of Sale Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2026 · Nielsen

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2026

Entity

Consumer goods shoppers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier B

https://promomktreport.com.br/en/blog/what-is-trade-marketing/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

What Is Trade Marketing? Complete Guide 2026 | Promo MKT Report

- 1) What is trade marketing? - 2) Trade marketing vs. marketing vs. sales - 3) Trade marketing at the POS - 4) Key activities and real examples - 5) The trade marketing manager's role - 6) How to implement trade marketing - 7) KPIs to measure performance - 8) Tools and technology - 9) Benefits of t…

Original Research

Nielsen · Original study ↗

Methodology

Cited from Nielsen research in trade marketing guide

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Consumer goods shoppers: 70% share of purchase decisions made at point of sale. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pos-purchase-decisions-nielsen

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<blockquote cite="https://lighthousedata.io/data/pos-purchase-decisions-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of purchase decisions made at point of sale for Consumer goods shoppers<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/pos-purchase-decisions-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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