B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- share preferring only national team matches for Portuguese consumers (2024-06)
18% of study participants surveyed preferred watching only national team football matches.
- Small sample size of 20 participants
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024-06
Entity
Sample Size
20
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WYgroup (WYperformance)
Primary
Tier A
https://www.wygroup.net/advertisement-analysis-for-the-2024-european-championship/ ↗
Source Article
Advertisement Analysis for the 2024 European Championship - WYgroup
WYperformance conducted a neuroscientific study over the past two weeks, testing three advertisements related to the UEFA European Championship 2024 and the Portuguese national team. The objective was to identify which ads generate the greatest emotional impact and engagement, resonating most effect…
Original Research
WYgroup (WYperformance)
· Original study ↗
Methodology
Same WYperformance neuromarketing study, survey component
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
Channelevents
Cite this stat
Plain Text
Portuguese consumers: 18% share preferring only national team matches. Source: WYgroup (WYperformance) (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/portuguese-consumers-prefer-national-team-matches-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/portuguese-consumers-prefer-national-team-matches-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- share preferring only national team matches for Portuguese consumers<br><small>Source: WYgroup (WYperformance) (2024-06) · <a href="https://lighthousedata.io/data/portuguese-consumers-prefer-national-team-matches-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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