B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
9.7%
9.7% -- share of popup campaigns using visitor segmentation for PopupSmart platform popup campaigns (2026)
9.7% of popup campaigns on the PopupSmart platform use visitor segmentation (new or returning visitors only).
- Calculated from campaigns with at least 100 displays (18,648 total campaigns)
- Combines NEW visitors only (8.9%) and RETURNING visitors only (0.8%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.7%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
18,648
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PopupSmart
Primary
Tier A
https://community.popupsmart.com/t/targeting-new-vs-returning-visitors-on-popups-we-looked-at-18-648… ↗
Source Article
Targeting New vs. Returning Visitors on Popups: We Looked at 18,648 Campaigns, and the Default Setting Is Costing People Conversions
Most popup tools let you target new visitors, returning visitors, or everyone. Almost nobody changes the default.
I pulled data from our platform across 18,648 campaigns that each had at least 100 displays. What I found wasn’t surprising in hindsight, but the scale of how many people leave this sett…
Original Research
PopupSmart
· Original study ↗
Methodology
Campaigns using any visitor segmentation (new or returning only)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PopupSmart platform popup campaigns: 9.7% share of popup campaigns using visitor segmentation. Source: PopupSmart (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/popup-campaigns-no-segmentation-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/popup-campaigns-no-segmentation-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.7%</strong> -- share of popup campaigns using visitor segmentation for PopupSmart platform popup campaigns<br><small>Source: PopupSmart (2026) · <a href="https://lighthousedata.io/data/popup-campaigns-no-segmentation-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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